By Patrick HiegerIt appears that in a total WTF?! move, a subsidiary of Chile’s Luksic has registered Zingani as a trademarked product, to stop Bolivian Singani from entering the market. Even though there is no doubt that Singani is 100% Bolivian, some people in Chile would like to deny that fact, and either create a product of their own, or deny Singani’s existence entirely. Does this sound at all like another debate over the origins of yet another grape-based beverage? WTF indeed.
Oxígeno reports that La Compañía Pisquera de Chile has registered Zingani–yes, the same thing, spelled with a Z–as a product of Chilean origin. As if someone is debating this, because Zingani has never existed. “CCU registered Zingani, with a Z, as a brand to protect their rights over its agricultural uses, according to Unibrander, the universal registry of brands.” Once word of this gets out, we’ll keep you filled in on the action. There will be plenty.