By Patrick HiegerAlthough we’re not going to be doing weekly updates of Master Chef Chile like we have been with Top Chef, it seems as though viewers will be giving more than their fair share of weekly support. Last night’s premiere of the Chilean version of the show became a trending topic on Twitter not just in Chile, but worldwide. In just two hours after the show, from 23:00 to 1:00 this morning, more than 10,000 users created over 30,000 comments on social media about the show, tagged with the #MasterChefChile hashtag. Apparently even a scandal over the casting wasn’t enough to steer away viewers. In fact, it might have made the show that much more appealing.
According to Socialmente, a social media tracking site, 10,123 unique users generated 32, 526 mentions about the show, 68% of which were positive. Even Top Chef, with its dedicated fan base, hasn’t hit such heights on social media since its premiere five weeks ago. Producers will most likely be taking some notes. Regardless, the buzz that both shows have generated shows a genuine interest from the Chilean public in a new era of food and gourmet eating, which will hopefully mean good things for the local dining scene. Happy watching.